Flyweight Launch

project Overview

The flyweight collection is Simm’s newest line aimed at active anglers who work hard to get away from crowds … folks who might hike a few miles, as they pursue fish in less civilized locales. These are also anglers who take seriously the investment they make in their gear, largely because they depend so much on their gear to enjoy their pursuits. Flyweight: Because the Fish Aren’t Going to Come Find You.

For our new active wadder and apparel line we knew we had to go with the company that could shoot and perform in deep backcountry settings and pull off an authentic campaign. Chris and KGB crew did exactly that.

John Fraizer, Marketing Manager